My first thing I noticed when I received this cat food was that it was vacuum packaged for freshness. I appreciate that because freshness makes a difference in the potency of the nutrients. I could tell how fresh this food was when I opened the bag and experienced what smelled like fresh, nutritious pet food. Judging by my cat’s reaction, she thought it smelled pretty darn good too. It was obvious that she liked this food a lot! I am very happy with this cat food and I would definitely buy it again.